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Vinícius de OliveiraProduct Designer

About

A journey across different disciplines. One shared purpose.

From Law to branding and digital product design, each experience broadened the way I see problems, businesses and opportunities.

Today, I bring that repertoire together to create digital experiences that make sense for people and for businesses.

Vinícius de Oliveira at his desk, with a laptop, a process notebook and product design books
Vinícius de OliveiraProduct Designer · Minas Gerais, Brazil

01Who I am

Product Designer, end to end.

I currently work as a Product Designer at Localiza&Co, evolving digital products and connecting user needs, business goals and technology.

My work spans the whole Product Design cycle — from discovery and research to defining solutions, prototyping, validation and following implementation through. That is where I aim to turn complex problems into clearer, more useful and more efficient experiences.

My path also runs through Law and branding. On a consulting project for PeG Capital, I worked on brand positioning, visual identity and its digital applications. That experience broadened how I see the relationship between brand, communication and experience.

Today, I bring these different repertoires together to make design and product decisions that make sense for people and for the business alike.

Education

  • LawBachelor's degree · PUC Minas
  • Digital Product DesignPostgraduate degree · Unopar Anhanguera

Professional experience

  • Localiza&CoNovember 2024 – present
  • TrueChangeMay 2022 – July 2024

Consulting & projects

  • PeG CapitalBrand positioning, visual identity and digital brand applications.

Focus

  • Product Design
  • Discovery and research
  • UX/UI
  • Product Strategy
  • Digital brandingComplementary repertoire

02Repertoire

Different perspectives. One goal.

  1. Context

    Law

    Investigating scenarios, interpreting information and understanding the problem before looking for answers.

  2. Form

    Design

    Turning ideas and needs into clear, accessible and useful experiences — from a brand's identity to a product's interface.

  3. Decision

    Product

    Balancing people's needs, business goals and what technology makes possible.

  4. Possibility

    Technology + AI

    Exploring new ways to research, prototype, test and build products.

03How I work

Close to the problem, not just the delivery.

  1. Proximity

    I work alongside people, teams and users to understand what actually happens in practice.

  2. Curiosity

    I investigate before assuming I already know the answer.

  3. Rigour

    I make decisions based on context, evidence and clear criteria.

  4. Execution

    I connect strategy and practice, following solutions through to implementation.

04Continuous learning

Learning is part of the design process too.

I look for references beyond my immediate context. I explore new approaches to design, technology and artificial intelligence to widen the possibilities for creating and solving problems.

Continuing education

  • CalArtsUnited States
  • GoogleUnited States
  • TheStarterPortugal

AI as part of the process

I explore AI tools to speed up prototyping, investigate alternatives, structure flows and bring design and implementation closer together. My focus is understanding where these technologies can improve the process and contribute to better products.

Tools and practice

  • Cursor
  • Figma AI features
  • AI-assisted prototyping
  • Bridging design and code