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Vinícius de OliveiraProduct Designer

Vinícius de Oliveira · Product Designer

Before designing solutions, I need to understand the problem.

From research to product evolution, I design experiences starting from real problems, not screens.

Explore workAbout me
Scroll to explore
  • See
  • Understand
  • Act
  • Evolve

Delivering is not the same as solving.

It is easy to measure work by what was delivered — an interface, a prototype, a system. What matters is what changes after that.

The work starts before delivery.

Selected work

Real problems, product decisions.

Three products where research, decisions and design had to move together.

  1. 01Financial journey · Localiza&Co

    How to improve a financial journey without losing sight of its impact on the business.

    A car parked in a covered garage beside four screens in sequence: vehicle locked, payment, processing and unlock confirmed.

    Research, data and prototyping to improve a digital financial experience.

    Result+4.4 pp in the collection of revenue expected on D+1.

    Product Designer • User research • Prototyping • Analytics

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  2. 02Vehicle sales · Localiza&Co

    When choosing a car also has to be a digital experience.

    A person holding a key walks towards an SUV at sunset, beside four screens in sequence: search, vehicle details, financing simulation and confirmation.

    Research, vehicle discovery and financing in the digital experience of buying a used car.

    Result+140% in lead volume compared with the old landing page.

    Product Designer • Discovery • Experience architecture • Testing

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  3. 03Financial management · TrueChange

    When money isn't clear, the relationship wears down too.

    A person working on a laptop with a finance area open: available balance, recent transactions with status and a payout tracker.

    The financial experience of a B2B education management platform, redesigned around a banking mental model.

    ResultMore transparent payouts and more autonomy for partner campuses.

    Product Designer • Product Discovery • Information architecture • Low-code

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How I work

From the problem to product evolution.

Understand the context, explore possibilities and learn from the results.

  1. 01

    See

    Observe the problem, listen to people and understand the context.

  2. 02

    Understand

    Investigate the evidence, spot opportunities and define what needs to be solved.

  3. 03

    Act

    Prototype, test and turn hypotheses into viable experiences.

  4. 04

    Evolve

    Follow what changes after launch and learn from the results.